Hi there and welcome to COCO! My name is Elizabeth Coratola and I am the founder of COCO The Shop.

spent several years as an advertising account executive turned mom of three boys/lifestyle influencer/virtual stylist. After cultivating an online community and listening to women express their struggles with finding the right garments to complement their different body types and unique lifestyles, I decided to launch COCO in February of 2022.

Lauren, our Director of Operations, was a Kindergarten teacher turned stay-at-home mom of two boys. She joined the COCO team in 2021 and helped with the initial launch the shop, and now oversees many aspects of our daily operations.

We are an online boutique based in Columbus, Ohio. We strive to provide women with upscale-looking style, without a high price tag. We focus on classic style, sophisticated comfort, and a bit of trend... all priced under $150. Our hope is that our apparel can provide a sense of confidence, without sacrificing comfort. We like to have fun, too.

Our staple pieces are carefully curated to work well together and be worn season after season, long after fast-fashion trends have come and gone. New items are introduced every Tuesday evening at 8pm EST.

As a small business, the two of us run the show on our own and appreciate every bit of support from our customers like YOU.

Come hang with us on Instagram @coco_theshop, where we share try-ons of our apparel, a peek into daily operations, include our customers in several business decisions, and never take ourselves too seriously.

Welcome to COCO The Shop! We are so glad you're here.

COCO The Shop Founder Elizabeth Coratola and Director of Operations Lauren Schouweiler.